Recruiters Say Gets the Job Done

599 is Found Most Effective Way to Find and Hire Employees

Recruiters and HR leaders find online job sites, effective in filling openings, despite complaints that they generate too many unqualified applicants. Only employee referral programs got higher marks, while print advertising trailed the pack.

The first comprehensive national study of recruitment advertising effectiveness, conducted by ERE Media, Inc. and Classified Intelligence LLC, asked recruiters to rank the value of job sites, print, social networks, employee referrals and career fairs. Most important in making that judgment, the survey showed, is number of hires compared to cost.

Morgan Barker, editor of VT an online newssource for veterans says, “We are thrilled knowing that our partnership with HireVeterans ( is helping qualified candidates who are war veterans find employment. This is the most tangible way we think there is to support our troops. Hire Veterans is bridging the gap between employers who want to give America’s best men and women jobs and our unemployed veterans who have laid their lives on the line for our country.”

Hire Veterans showcases jobs from companies such as Boeing and HSBC as well as smaller, entreprenuerial companies with excellent chances for growth and advancement…


The big news is that recruitment sites like Hire Veterans are identified as an effective way to find and hire employees, said Peter M. Zollman, founding principal of Classified Intelligence. Especially among large companies, recruiters are increasing their spending. This should mean real growth for the online job segment most likely at the expense of newspapers.

Nearly half of the 353 recruiters who participated (45 percent) expect to increase spending with job sites this year over 2005; more hires for more companies come from job sites than anyplace else. Niche and national boards are more effective than diversity, regional or executive boards. Of respondents who spend more than $100,000 a year on advertising, 39 percent use job boards.

More than half the recruiters expect to spend more on employee referral programs, although fewer than one-third of hires come from these. Social networks are used by 43 percent, but the jury is out on effectiveness. While dollar levels are low, 44 percent said they expect to spend more this year.

Print received the lowest rating, with 58 percent calling it ineffective. Forty-three percent will spend less on print this year. One recruiter called print less and less effective every year, as the new generations don’t read the classifieds.

All forms of advertising have a place in the spending mix, recruiters emphasized.

This is extremely valuable information for recruiters who want to know what approaches their colleagues are finding successful, and consider how best to allocate their budgets said David Manaster, CEO of ERE Media. The report reflects HR professionals from a great cross-section of industries and company sizes talking about how to get the most for their money.

visit if you are a war veteran seeking employment or an employer posting a job.


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