Starbucks Boldly Goes Green In 2013


The Coffee Giant Aims for the Environmental Hall of Fame


$1 Cup to help promote a less wasteful coffee experience

As a former Starbucks Barista at the first store outside Seattle, located in San Francisco CA’s own Marina District. I am pleased to see that Starbucks continues its push for a responsible approach to business. Will this bold move pay off remains to be seen.
The store I worked at already had a huge following of using re-usable cups to lessen the cities waste. This is a great indicator that many Starbucks regulars will catch on to the trend, especially in large cities where there is more need for responsible waste management.
“I think it’s a good first step because it does raise awareness,” said Julie Urlaub, founder and managing partner of environmental consulting firm Taiga Company. “This is a campaign that’s in alignment with the company’s values and their sustainability plan.”
Their cups were a little expensive for the regular cup of joe lover. With this addition I think Starbucks is in line for a huge 2013 success story.Now I won’t pretend that I was living in a city with a long standing and  established environmental push for less waste.
The city of San Francisco was and is used to re-using cups. So its up to the customers to make the change. Starbucks can only provide the incentive. The multinational company already has a policy of allowing a 10 cent discount if you bring in a re-usable cup.
Knowing Starbucks like I do I am sure they will have barista’s suggesting the less expensive cup alternative as often as they can. The cheaper cup will empower regulars living in the suburbs who frequent the drive-thruogh’s. That means drive through customers could catch on to the trend as tacking on a dollar is much less of a commitment then adding five dollar cup which essentially doubles your order cost.
Smart decisions like this by the company will surely earn a rise in their stocks.


We See The World From All Sides and Want YOU To Be Fully Informed
In fact, intentional disinformation is a disgraceful scourge in media today. So to assuage any possible errant incorrect information posted herein, we strongly encourage you to seek corroboration from other non-VT sources before forming an educated opinion.

About VT - Policies & Disclosures - Comment Policy
Due to the nature of uncensored content posted by VT's fully independent international writers, VT cannot guarantee absolute validity. All content is owned by the author exclusively. Expressed opinions are NOT necessarily the views of VT, other authors, affiliates, advertisers, sponsors, partners, or technicians. Some content may be satirical in nature. All images are the full responsibility of the article author and NOT VT.
Previous articlePress TV: The Truth About Americans and Guns
Next articleTop 10 Veterans Stories in Today’s News – January 04, 2013