Becoming Beautiful, Mondial Spa & Beauté 2013, Paris, France
At the 8th annual Mondial Spa & Beauté, trade professionals, students and the general public attended to see state-of-the-art spa, nail and skin care products that were often demonstrated. They enjoyed buying items at great discounts, often wholesale prices
This year the venue was changed to accommodate more visitors. It was held from March 9 – March 11, 2013 in La Grande Hallle de la Villette in the north of Paris. There were 170 exhibition stands, 75 professional conferences. The larger venue attracted over 141,000 attendees both from France and foreign countries an increase of 10% over 2012.
There were several areas , one dedicated for spas with products like massage tables and messages, exercise equipment and the other for nail products and makeup and skin care.
I particularly enjoyed visiting PINA PARIE, a company that sells nail cosmetics. They participate in several salons annually and have interesting colors each season which they offer at discount prices. Manicures and artificial nail applications were performed by nail care professionals.
The Spa conferences were designed for spa managers and hotel personnel. Topics focused on providing resort industry professional useful knowledge and tools to increase patronage even during the off seasons.Creating customer loyalty was the focus of another conference. A panel of experts offered advice and answered questions about financing and interior design.
I noticed a man at a booth displaying a box containing several products but not selling anything. He explained Mon Boiîe à Beauté which is based on the American concept of Birchbox, to me Every two months a new “boîte” which means box is presented. The cost of the box, which includes 7 products that vary each time and are new to the French market , is 32 Euros and with express shipping 33.50 Euros. and has a value of at least 120 Euros Products are regular sizes not samples . Only people having addresses in France can order from their internet site www.maboiteabeaute.com. I decided to place an order to see what products I would receive.
Imagine my surprise to find great products with special unique ingredients not found elsewhere to try.
VEGETAL PROVENCE shampoo and conditioner 50 ml. sizes . I met the personnel at Who’s Next fashion exhibition in Paris and they provided free hair cuts for me and Francisca a journalist for VT.
KARIN HERZOG, skin care made in Switzerland 50 ml. facial scrub . Their line is based on active oxygen .
BI MAT CLAY , inspired by Asian traditional medicine 75 ml. body emulsion for the skin. The green tea extract from Viet Nam and avocado oil in this product are good for the skin and helps with skin regeneration; The tube is good for travel use .
ALGOVITAL which has been the first natural skin care line for 30 years Serum Universal 30ml.
KADALYS Musatherapy face hair and body oil with green banana and plant oils (avocado, jojoba, green tea and rosa mosqueta) The bottle of 50ml. in the box had iridescent gold and copper highlights.
LA MAISON DE LA VANILLE 15 ml. bottle of eau de toilette, a refreshing scent which could even be taken on the airplane. It is Vanille de Mexique but is made in France.
BAIJA creamy butter body scrub 50 ml.with orange flower extracts in the box. They claim its use is good to obtain smooth skin.
All the products are on the web site of www.maboiteabeaute.com and can be ordered and shipped. Each Friday a brand of products is offered on their website at a discount.
CHARMES D’ORIENT had an interesting booth with Moroccan decor. They sell skin care based on north Arabian oils. They had many interesting unique skin care products including shea butter, argan oil and treatments including epilation using honey cream. This line can be purchased in in some department stores and spas in France and in United Arab Emirates, Russia, Italy, Switzerland, Belgium , Azerbaijan, Malta and Croatia.
I wanted to participate in the salon not just look at interesting products so I mounted the exercise machine at the Imoove booth. How wonderful to be able to choose an area to be exercised and then have the machine provide the appropriate program . It is an innovative concept and I wish they could have their machines available at more fitness clubs.
There were large crowds at Art Deco a line of cosmetics sold in spas and selected department stores. People were looking at all the cosmetics including the tanning sprays for legs and a new facial bronzer Art Deco had many interesting products including lipsticks, nail cosmetics, eye makeup. Ladies liked the 50% discount offered during the show. Art Deco had a makeup consultant doing makeovers who explained how to apply the products of the season. A very informative cheerful make up consultant gave me many tips. I bought several products including the new spray facial bronzer.
The press lounge was well located. The press was offered hospitality and good refreshments. I The opportunity to talk with Yolande Martorana, advertising director for Mondial Spa & Beauté who was very informative. It was good drinking champagne and coffee with other members of the press who gave me their opinions about the show.
Most visitors to the show left carrying out bags filled with cosmetics and skin care products. They were very happy to have had opportunities to see new products, see other professionals in their field, hear lectures, view demonstrations and buy.
Becoming beautiful can be a happy experience.
Jane Rosenstein is a U.S. citizen living in Paris, France. She is a professional translator/interpreter. She is the owner of The International Connection which does international marketing consultation including sales of wine, interpretation, and translation.
She enjoys the cultural life that living in Paris offers and has talents in organizing events. She speaks English, French, and Spanish. She has a B.S. degree in mathematics from the University of Pittsburgh and an M.B.A. degree from Georgia State University in Atlanta, GA.