Use of Social Media As Effective Marketing Tool


You may have observed the role of social media in marketing of different kinds of products, if not then this review will make you acquainted with important social media platforms including Facebook, Twitter, Foursquare, LinkedIn, Flicker etc. along with their tools, which are becoming popular day by day.

Social media is suitable, as it is easily accessible for everyone, who has internet connection around the globe. COBRAs and eWOM are two successful techniques brought into existence on social media. COBRA activities include the processes, which catch the attention of users by tempting visuals such as uploading of photos about a product launch or create a Tweet about your upcoming products and services.

On the other hand, eWOM is used as a literary tool such as informative reviews and articles are published on different forums for target customers. Along with it, social media pages allow to display advertisement on side bars that catches the attention of the visitors. Almost all kinds of advertisement are displayed here that is also helpful in increasing the traffic to the relevant sites and enhancement of their sale too. Different platforms provide different tools for online marketing. Every tool has significance as per its magnitude. Here is short review for your assistance.


It a good forum that displays a detailed user profile, which includes description about company together with an opportunity of sharing photos, videos, and tutorial videos for products. Facebook provides you with an opportunity to have a feedback in form of customers or visitors’ comments. Here you can find the likes and dislikes of your target clients about your current and upcoming products. Almost every kind of advertisement is visible at this forum such as fashion, clothing, cosmetics, property, online jobs, and much more. You may find the pages of different companies, which are displaying their services and promotions there. For instance, insurance related pages contain a good deal of information about their packages such as insurance against vandalism,car insurance, home insurance, Smartphone insurance quote for the Smartphone users, etc.


Using Twitter, you can promote your products individually and can provide information in textual form, which is displayed at your follower’s page. A linkage between messages and product profile at other forum or website is the mean for creation of user-product link. This is kind of real time marketing that attracts and retains the customers.


It is also good platform for business community that allows communication with your target customers based on their location. You are authorized to create a page or claim some venue that helps to increase number of customers or focuses on the current customers. You may announce promotions and incentives for your customers such as discount, any special offer, or some kind of gift on visiting your outlet in their area. All these help to increase your business using social media.


Google+ is an effective forum with a good blend of features. A profile like a Facebook profile with integration of Google services such as Google map and Google Adwords make it worthwhile for the users. It offers location base services, which are effective for marketing in the target areas in presence of navigation services. Business community can use this forum very affectively.


LinkedIn offers a professional atmosphere with features of social media. Here you can create a circle of your related professionals around the world. You can promote your business and products by adding information about them in your profile. You may also share links of your social platform activities. LinkedIn has become a good source for recruitment, as profiles at this forum can somehow replace CVs as most of the skills and experiences are shared there.


You may have heard of or viewed the blogs of different companies and individuals. Blog provides a platform to share detailed depiction about the product in form of reviews, articles, comments, and testimonials. Blogs can be linked with other social media platforms such as Facebook, Twitter, etc. They serve as an effective tool, as they are updated frequently that retains the customers. Product portrayal is more effective in form of blogging, as you may include a detailed account of benefits and uses of your product that may contain relevant photos and videos.

No doubt, online communication can spread your business beyond the physical boundaries. The reason is its easy accessibility because everyone can be present there virtually using Internet. This broadens your clients’ circle around the globe. Business promotions with the help of social media are modern approach, but some companies create a blend of modern and conventional promotion techniques for better results. Every step has pros and cons; similar is true for social media. With lots of benefits, it has some drawbacks too that should be considered.

A direct communication link between the user and organization sometimes creates issues regarding confidential information of company. Organizations using social media needs to be more careful about their data security as well as advertisement on internet. There is a possibility of great decline in your business if you use some objectionable wording or reference that can irritate people against your product. It will not only lead to the product rejection but will also make you liable to pay penalty.

About Author:  SB was once an insurance consultant working for a leading Insurance Firm in Australia. He is also working on his blog dedicated to life insurance and various aspects of it. His vast experience in this field has inspired him to write resourceful articles like this.


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