Three Ways Video Improves Sales Enablement


Successful sales enablement strategies are multidimensional in a number of ways.  They often involve numerous contributors from different backgrounds, multiple phases and components, and the collaboration of a multidisciplinary team.  The end goal of sales enablement is to prepare sales representatives with the skillsets and knowledge they need to be successful and go on to surpass quotas.  It is best practice to design training programs that enable sales personnel to be more effective throughout every phase of the sales process in a given sales scenario.  The best training methods are standardized, repeatable and testable.  Naturally, training sales staff is an ideal scenario for business videos.
Below are three reasons why sales enablement strategies can benefit with the use of video:
1. Reduced Cost of Training and Greater Efficiency
Initial training costs can be astronomical.  In-person training sessions often include travel and lodging costs for sales representatives, loss of productivity, and inability for ongoing training.  By implementing a business video platform, you can save time and money.  Online presentation software is a staple learning method which allows sales personnel to train during down time between appointments or on their own time outside of work.  In addition to not interrupting business, video training is less likely to adversely interrupt employee lives.   Managers can further provide necessary amounts of targeted training in-person to work on specific skillsets tailored to individual strengths and weaknesses.
2. Better Prospecting and Insight

Numerous programs are available that allow sales reps to analyze how effective videos posted online are.  They can track the number of views, viewer location, and at what point the viewer ceased watching the video clip.  This tactic is especially relevant in fields such as real estate or personally-endorsed brands.  This type of prospecting is a better way to communicate with potential leads or reach out to unknown leads.  Plus, more insight can allow sales reps to gain increased awareness of personal strengths and areas of improvement.
3. Improved Communication throughout the Sales Process
Telephone calls, text-based emails, and in-person meetings can be difficult in certain scenarios.  Appointments are often forgotten, and cutting a late appointment short can kill a sale.  In addition, logistical barriers such as different time zones can make things more challenging.  The right video platform can be used to close deals and later be used for training purposes.
Embracing New Types of Media for Talented and Ambitious Sales Teams
Placing hundreds of outbound calls became inefficient and often ineffective a long time ago.  Today, text-based emails and in-person meetings have also become less efficient than other alternatives, such as streaming video.  Careers in sales have gained a reputation for being a difficult profession. Utilizing superior types of media will help you better understand the sales enablement process and drive better results.
Takeaway Points for Video and Sales Enablement Strategies
Listed below are a few takeaway points:

  • Using video for sales enablement strategies is quickly becoming a superior media to existing communication methods.
  • Video can improve efficiency for individuals and corporations during training and the sales processes.
  • Video can improve standard communication among individuals by overcoming common logistical barriers.

One way to take your business to the next tier is to invest in video technology for business, improve sales enablement strategies, and drive return on investment.


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