4 Ways to Make an Impact at Your Next Trade Show


When you participate in a trade show, making a big impression is your top priority. You’re competing with other booths, vendors and activities that can easily detract the attention of attendees, so standing out from the crowd is essential. Here are four ways to make a major impact that will turn heads at your next trade show.


There are many newer types of display configurations that will make your company and presentation more professional and dynamic. With graphics, video monitors and panels you can create a display tailored to the needs of your company. Capture attention from a distance and encourage attendees to visit your booth – once you’ve got a crowd, you’ll attract more attention just because everyone wants to see what the fuss is about.
A trade show display helps prospects understand what your company is about. And a lot of information can be gleaned about a company from a trade show setup – how much attention to detail is there? Is the display modern and technologically advanced? Is the information easy to digest and visually appealing? These all serve as clues in the minds of consumers, who will associate your company with the presence you demonstrate at the event. Because trade shows are often the first impression a potential customer has about your business, a professional display will demonstrate your company’s brand and proficiency.



With all of the different advancements in technology, your trade show presentation can be interactive, visual and engaging at the same time. Using tablets, monitors and laptops, you can create a display that allows people to ask questions or request additional information. Laptop kiosks create a semi-private space for attendees to test out an application or software program, for instance.
You can even create a survey to gain feedback during the trade show to improve your presentation at future events. Monitors placed strategically can be used to run several simultaneous videos to help people learn more about your company and your offerings.


Companies often try to get a new product ready to launch at a trade show. But make sure your efforts are coordinated so that you have a working prototype, product information and inventory to avoid frustrating backorders from the start. Nothing hurts the launch of a new product like running out of inventory and forcing customers to wait for a product they’re excited for.
Make sure all of the kinks are worked out of a new product line before leaving to attend a trade show. This prevents delays and miscommunication during the event, which can create a sense of disarray and turn prospects off.


Some consumers who are already aware of a company will wait to attend a trade show before signing up or making purchases. This gives savvy consumers a good opportunity to have a personal experience and really gauge whether your company is the ideal fit for their needs. In terms of products, trade shows provide a perfect venue for checking out products up-close and in-person, so they can test them out before they make a purchase.
Make sure your staff is connected to the home office so lead and customer information is readily available. This lets your staff working the event tap into background details and make a more personal connection, using previously gathered facts and details to convert prospects.
Incorporate social media marketing to offer great deals during trade shows. This creates a more interactive experience and gives attendees a compelling reason to visit your display. Provide social media followers with a hash tag or printable coupon they can mention or hand over to take advantage of an event-only offer – and an offer exclusive to your social connections.
A trade show is fast-paced and exciting, with vendors and attendees filled with enthusiasm while discovering the latest and greatest products and services in a niche market. Don’t be just another company in a blur of presentations and business cards. Make a memorable impact with a professional display, impactful presentation and a personalized sales strategy. Combine it with a great product launch or exclusive offer, and you’ll make a lasting first impression.

Author Bio

Mike Weimar is the CEO of trade show display booths from Iconic Displays. Mike is enthusiastic about trade show designs and marketing for small and large businesses. Contact Mike to learn what Ionic Displays can do for you!


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