How a Broker Can Help Me Sell My Business

The decision to sell your business is a very significant one, and the sale will probably be the biggest financial transaction of your life. It’s essential therefore that you approach this deal with the same care and diligence that you put into building your business in the first place. The process is far from simple, and if you have not been involved in this type of transaction before, you may find that using professional help makes all the difference to your success.

There are a number of possible reasons why you may have decided: Now is the time to sell my business. You could be retiring, you may have to give up working because of ill health, or you may be relocating. On the other hand, you may simply want to enjoy the financial rewards of all your hard work over the years. Whatever your reason, it will be important to you to sell with the minimum of delay, and to get the best possible price.

The process starts with valuing your business — that is, deciding on a realistic asking price. This should be started well ahead of the time you actually want to sell, so that you can lay the groundwork, and ensure all you records and business structures are in the best possible state. If you are not well acquainted with the market, you would be well advised to consult a broker who will help ensure that the price you ask is not too high or too low.
For the same reason — to understand the market — you may need a broker’s help with the next stage, which is packaging your business and presenting it to the market. A broker will know exactly how to organize all the vital information a buyer would want to know into a professionally prepared document. The broker can also provide a profile of the business to use across various media, to reach as many potential buyers as possible.
As well as this, the broker will have access to a wide pool of potential purchasers, through his or her experience and contacts. These can include investors, suppliers, customers, and even competitors. The broker will also be able to screen any interested parties to ensure they are qualified, before introducing them to you.
If you are buying a business, rather than selling, it is still important to have the help of a broker. You need to be aware that a broker usually acts for the seller, who pays the broker’s fees or commission. Even so, there are important ways in which a broker can help you as the buyer.
For example, the broker can provide you with business-for-sale listings. In addition, when you have identified a business, the broker can supply you with a large amount of information about the business, which you would almost certainly not discover on your own. In addition, buying a business involves a huge amount of data collection and chasing up documentation, and the broker can be of great assistance in putting it all together.
When you come to the point of deciding: I need to sell my business, you can feel excitement, but also great trepidation. If the business is one that you’ve built up over a long period, it can be very hard to let go — it can feel like one of your own children — and this can make it harder to act objectively. It’s far better to let a broker from to take this off your shoulders, and leave you to run your business and make it as attractive as possible to potential purchasers.


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