Tips To Help You Attract Visitors To Your Exhibition Stand

Exhibitions provide a fantastic opportunity for businesses to network, meet new and existing clients and generate new leads. They can prove to offer a great return on investment, providing that businesses have put the effort into making attractive exhibition stands. Although it will often be your sales team and their skills that secure a sale, it is your exhibition stand that will attract people to your business in the first place. In this article we will provide our top tips to help you attract visitors to your exhibition stand.

When it comes to text, less is more! It is best to get the key points across rather than bombard your audience with lengthy sentences.
Image source: http://farm2.staticflickr.com/1129/5098199150_d182aa5342.jpg
Text
Text is an important element of your exhibition stand design. When choosing the text for your stands, it is best to use single, memorable keywords to get your message across, rather than lengthy sentences. Less is most definitely more! It is also important to make sure your text is visible and large enough for people to see from a distance. The font you choose should be legible and bold.
Graphics
Most businesses incorporate graphics into their exhibition stand designs. Graphics should be relevant, engaging and appealing to your target audience. Like your text, they need to be visible and large enough for people to see from a distance. We highly recommend that you place both your text and graphics towards the top of your exhibition displays so they do not get blocked out by your sales staff or people walking by.
Colours
Think about using colours to create an eye-catching stand that stands out from the rest. When it comes to choosing colours it is best to keep them simple and consistent with your branding. By using the same colours that you use in your logo and other marketing materials, you stand a better chance at your target audience recognising and remembering your company. When choosing colours, make sure your stand looks smart and professional. Too many colours can look tacky.
Lighting
Using the right sort of lighting can make a huge difference to the success of your exhibition display stand. Make sure that the lighting enhances the text and graphics. You need to check that the lighting works well with the materials you are using for your stand, as you do not want it to reflect off it and cause obscurities. You may also want to think about using coloured lighting to create a certain atmosphere or mood.
Planning tips
When planning your exhibition stand design keep in mind your company’s aims and objectives. Ask yourself what you want to achieve from the exhibition and how your display can help you with this. Once you have come up with an initial design, evaluate it to check that it conveys your marketing message and brand values. If you are struggling to come up with your own design, you may want to consider working with a company that specialises in creating bespoke exhibition stands for businesses, such as ral-display.co.uk/. That way you can have the peace of mind that your stand will be professional, aesthetically pleasing and engaging.

Some of the world’s most famous brands do not even need to use any text on their stands other than their company logo!
Image source: http://farm4.staticflickr.com/3019/3027927725_ce898b3f54.jpg
Conclusion
Designing an exhibition stand can be tricky because you have so little space to get your message across and attract people over to talk to your sales staff. It is important that you create the most effective design possible as it is your exhibition stand that is the most important element of all. Whilst it is your sales team that ultimately secures the sales, it is your exhibition stand that attracts people to talk to your staff in the first place. Keep in mind these top tips during the design process and you should have no problem creating an exhibition display that stands out for all of the right reasons.
Image credits:HowardLake&ZapTheDingbat