The world’s largest greeting card maker doesn’t want you reading this article right now. That’s because they’re banking on the fact that you don’t. Hallmark is the largest greeting card company in the world, followed by several smaller brands that most people don’t even know about. They account for about 80% of all greeting cards bought or sold, selling billions of them annually in America and around the world. The most popular time of the year to send a thank you card, according to Hallmark, is during the holiday season, when people typically send these cards to commemorate the gracious gift giving of a family member or close friends. The average cost of a standard greeting card, including a thank you card, ranges from $2-$5, according to the Greeting Card Association (GCA), but can exceed $10 for more lavish cards, like ones that play music when you open them or dazzle the eyes with dancing lights. While a paper greeting card is not necessarily obsolete, having to go to the store and pay retail prices for one at a cost of your personal time most assuredly is in the wonderful digital era in which we live.
What Does That Thank You Card Actually Cost You?
Ever wonder what a standard thank you card from the grocery store actually costs you? Most people don’t stop and do the math completely, and presume it’s just going to run them the retail price. First, what’s your personal time worth per hour (factor what you take home per hour in wages to ascertain this number). Next, what is your car payment and insurance payment (divide these over 30 days in a month and then by 24 hours in a day and 60 minutes in an hour to get the actual cost involved with driving to and from the store). Lastly, how much are you paying for gas? Let’s say you have a $200/month car payment and a $150/month insurance payment, and you earn $20 per hour on average for your job and gas costs about $3/gallon. Your car, by this math, costs you $11.66 to drive per day, or $0.19 per minute. Let’s say you burn about 1/8th a gallon of gas on the way to the store, that’s another $0.37. And let’s also say that you spend half an hour finding and buying that card, or about $10 of your hourly wage. The actual cost of that thank you card from the store now is about: $6.07 for car costs (including gas and insurance and your car payment) and another $10 in personal time, plus the cost of the card. Before you even buy that card, you’ve already spent more than $16 on it.
New Service Makes It Effortless to Send a Custom Thank You Card
Sending a digital thank you card is fun and easy with www.Postable.com. Effortlessly commend people for their gracious actions by using a state-of-the-art thank you card designer that features designs from the world’s most respected designers. Integrate with the free virtual online address book that allows users to simply follow a link you post in Facebook, via other social networks or email, and that enables them to enter their contact and mailing information in minutes. Send out custom created thank you cards that include authentic handwritten fonts and that are hand stamped, adding flare and personalization to the cards. With a wide variety of designs and fonts to choose from, and a nearly limitless capacity to customize the cards as you see fit, it’s never been so easy or fun to thank people for doing something nice for you.
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