If you’re considering opening up a retail business, but you’re not entirely sure how it might work, whether you’d be any good at it, or if indeed that your product or idea will sell, then a pop shop is the perfect way to test it.
What is a Pop Up Shop?
Used in many different sectors, a pop up shop is a non-traditional form of retail that can be helpful in a number of different ways. From starting up a new business or a moving into another market to growing brand awareness, a pop up shop can work very well.
A Start-Up Testing the Market
If you’re an entrepreneur wanting to test the waters for your business idea, then a pop up shop has great potential. Finding finance is one of the greatest barriers to entrepreneurs, and a pop up shop can help prove viability and demonstrate sales in a real world setting, and convince potential investors. A fixed term business with a good business plan could provide all the evidence that an investor might need.
It’s a good way to test the market of a location that you might be thinking of opening a permanent shop in.
It also allows you to test your skills as a business owner too. You may think you’re a great salesman, but your product might be a concept that’s hard to sell, so experimenting with your approach with real customers and finding one that works is one of the steps toward a successful business.
An Established Business Testing a New Market
A pop up shop is ideal for businesses wanting to take another direction or opportunity too. It allows for separation from the current business, meaning that you reduce risk and test the idea without it reflecting badly on your main brand.
Raising Brand Awareness
Many large companies use the pop up shop model for publicity and brand awareness. A ‘brand event’ will encourage loyalty from old customers and create a buzz around the business to invite new customers.
Setting Up a Pop Up Shop
There are several ways to set up a pop up shop, and your budget will be the main decider on which route you take. A lot of Britain’s high streets have empty shops, some of which would welcome a shop for a few weeks or a month.
If you’re a bigger brand or you want to make a bit more of a statement, then a temporary building like these ones from Neptunus might be a better idea.