Facebook Page’s and how Brands and Businesses’ use them

Before we see how brands and business men use Facebook pages, it is sensible to understand why they use facebook page. To answer this question, let me start with another question what will the brand and businessmen get out of Facebook. A billion possible customers. It is not possible for them to approach each of the billion customers individually and pitch their product, a mass mode of communication is required, and this is where Facebook pages come in picture. Facebook wall of any user is like a door and the Facebook-like of that user is key to this door. If the user likes a business men’s page, the businessmen can then start posting their products on the user’s wall. This is not only an access to the user’s wall; it is a gateway for the user’s own network. Thus the businesses have possibility to connect with the users Friends as well. This chain keeps expanding. Thus the access to mass mode of communication is established.
Facebook page again provides the brands and business with a place to make their sale. This is not a simple buyer to consumer sale or an exchange of goods and money. The sale on a facebook page means a lot more than the simple transaction. The Brands use this page to engage the consumers. This is done by posting videos which attract people, posts which have people commenting, contests with prizes to be won and poll taking about some of their future endeavors. Like Frito did with Lays campaign, rating of flavors on facebook. The traffic created on the page increases the page value and a bond is formed between the business and consumer. This is where the true profit lies.
Other ways brands use the facebook pages apart from gathering facebook likes, is for gathering information about the market, the public psyche and their acceptance for the newer products.  The feedback is instant and this helps the brands in the strategy formulations. The pages are also used as a warming up tool to create hoopla about a future product.  This is a cheap marketing medium to display all the new and upcoming events for the reach Is immense and requirement is a facebook page with considerable number of facebook likes. The facebook pages with over 10,000 likes are sold to the high end business creating an easy access for them. The brands use facebook for the consumers. These pages are their personalized display.
The available features like open facebook graphs allow the brands to let their creativity flow. New features are added and this makes engaging the customers more interesting than before. The use of full sized cover pictures and visual aids only triggers the consumer interest. The time is particularly important in these scenarios as when something new and interesting happens in the world, the brands make it a point to cash on it.  This is practically a virtual world with its trade headquarters at Facebook.
The brands and businessmen should keep few things in mind when operating a heavy traffic on their facebook page. The consumer needs personal attention, if treated as a part of herd, the leave. The attention span of a consumer on facebook is very low for they come on facebook to be entertained, the page thus has to be precise and provide the information easily. It is a good idea to have social media specialists to operate the page tending to the consumers and their queries. The basics of marketing management says that the consumer is the king, be it virtual or real world. The ambiance and feel of the page shouldn’t be compromised. If all the above points are followed the facebook page would be a profitable tool for the brands and businessmen.
 

Stuart Clark is an experienced Social Media enthusiast and keeps a keen eye on how companies are using facebook to grow their brands exposure.