The way call centers work is changing and so is the CRM software they use. As of late, call centers have begun to integrate different types of technology such as cloud services. In addition to cloud services, companies have started integrating accounting software with their CRM to make things run more smoothly. At this point you can run all of your software from the cloud, no need to download a bunch of software on every single PC in your office. Call centers that have transitioned to this new era of software are seeing a fast ROI and happier customers.
What are the advantages of this type of integration?
There are several benefits to CRM integration with accounting software. One of the biggest ways an integration like this can impact your business is that it allows you to save time. There is no more having to send out an email for account adjustments such as credits or charges for additional services. You can find more information on how integration can help your company here. By integrating the software everything can be finished in with a few mouse clicks. Some of the other benefits include:
- Telemarketing campaigns can be built around purchasing habits such as frequency of spending and average amount of purchased products.
- Saves time because accounts will be updated simultaneously so that all of your employees have up to date information.
- Easy account creation, invoicing, and payment collection
- Email marketing campaigns can be sent out based on shopping habits of customers.
How will integration help increase revenue?
Integrating CRM with cloud services and accounting software can help increase revenue and ROI in a number of ways. Customers and potential customers want fast service. Integration can help you achieve those results by giving you an all in one platform that allows employees from different departments access the data. This means your marketing department will receive information on what your customers are buying and how often they purchase, while your accounting department receives updates on payments made and accounts that are past due. The Lenskold Group did a study on the impact of integrated marketing recently that sheds quite a bit of light on how integration can help your company increase its ROI and revenue. The report compares growth rates among companies that are integrated and those that aren’t. The results are astounding.
In addition, most CRM software comes with a dashboard that provides a lot of useful information to company executives to help them more effectively manage different departments. All dashboards are different and are usually customizable. It is pretty easy to find examples of them all over the web, here is one from CMS that seems to be very comprehensive and informative.
Integrating your CRM with accounting software can greatly enhance your company from all sides. It will help each department handle their responsibilities in a more organized and efficient way. This is mainly because they will no longer have to sift through mile high stacks of paperwork or send out hundreds of emails to update other departments of account statuses. Integration will save time. Period.