Great ways to make your printed brochure stand out from the crowd

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As a company who is competing against other companies (If you don’t know you are then you shouldn’t be in business) it is crucial that you create outstanding brochures to influence your prospects. Simple, quick changes to your printed products, such as creating catchy titles, impacting graphs, and using fun facts about you company are all great ways to make your company brochure stand out.

However, is that really enough to make a company’s brochures influential? Will it attract customers from the grasp of competitors?
Dean, expert at Print Print (Click here for more information on the company), explains that “the printng industry has evolved massively over the last decade. More and more companies have gone online, and the standard of printing has been driven higher and higher by the ever improving technology. These days to stand out you need to have great ideas, a great design, to speak directly to the customer and to print on quality paper- as a minimum.”
With that in mind here are some ideas to help your brochures have an impact.

  1. Customer reviews can have a huge impact on new customers. People will relate to individuals who were once in their situation, who felt like they needed a product, and were happy with the solution. A company’s future clientele may feel a personal connection with a company if they read about experiences that are aligned to their current situation. Reviews are the closest thing you can get to a third party recommendation on a brochure. They are powerful- so include them.
  1. Proof reading is one of the most over looked aspects when going through the brochure creation process. Simple misspellings will cause the customer to switch off quickly and lose confidence in your company

The proofreading process is simple. Get the document going through a couple of pairs of hands before going to print. Ensure that the people proofreading are attention to detail types, and those that will be picky about what they read. You would be amazed how many people print brochures with typos or poor grammar.

  1. Do not be cheap when it comes it comes to the physical print of the brochure. By sending out a brochure, a company is basically sending out a representative of their company. If you sent out a sales rep wearing a tacky suit, with a limp hand shake, and incoherent communication patterns, you wouldn’t expect great sales returns on their efforts.

Having a cheap brochure will provide the same results as hiring a representative with a sloppy appearance. A company should have a sense of quality flowing through it; purchasing and sending out brochures that premium in quality (though they may be more expensive) will keep you in your clients’ minds when it comes time for them to make a purchasing decision. As this article highlights using quality materials will provide a lasting impact on the customer.
At the end of the day, what should matter most to a company is the lasting impact they have on a customer. A less than premium brochure will not get results, unless you are very lucky. If a company invests the time and money to make sure that they plan creative and designs strategically, hire excellent designers to create visual impactful designs, and choose a premium print company, the outcome will be a lasting impression on customers, and a lasting improvement to bottom line profits.

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