Facebook is the largest social media platform in the world. It has roughly 1.2 billion worldwide users. Yes, that is billion with a ‘b’. What’s pretty amazing is that 73% of the US adult population has an account. Think about it—in your social circle, just about everyone has an account. A unique aspect of Facebook is that is fairly even distributed. Some of the other platforms heavily skew towards the young.
If you ever need to do online advertising, Facebook is a great place because the targeting options are unrivaled.
Pinterest has enormous reach at 21% of the US population. It is the third most popular social media platform. What’s interesting to note is that it is 84% female. 70% of the visitors use Pinterest to find what to purchase. The perfume and makeup company Sephora found that users from Pinterest spend 15 times as much time on their site as those from Facebook. Visuals are very important for this platform, so think clothing, homeware goods and such.
Twitter is probably the second most talked about social media platform in the media. It is actually fourth in total usage. 18% of the US population uses it, but account holders use it at a high frequency. 46% of its users login every day.
You’ve probably heard of twitter because popular celebrities and musicians have accounts with millions of followers. Furthermore, important breaking news has been made on the site. Twitter was essential in world-changing events like the Arab Spring. What’s interesting to note is that only 60% of the users are actually posting. If you are going to use twitter, be sure to use hashtags. That way people who are not following your account directly are going to be able to see what you posted.
LinkedIn is huge in many industries. In many companies, it seems that everyone has a LinkedIn profile. On the site, the biggest industries are high tech (14.3%), finance (12.4%) and manufacturing (10.1%). Because of the nature of the site, only 13% of users sign in daily. The average LinkedIn user tends to be wealthier and older.
For example, medical director at Midwest Maternal-Fetal Medicine Dr. Gilbert Webb uses LinkedIn to display his professional background. By having a Linkedin profile, physicians like Dr. Webb can get in touch with old colleagues and network with other doctors. Users can also create groups to help market B2B.
Social media sites have boomed in usage since their inception, so harnessing that momentum is a major way to market in this new tech age. Peruse your options in these four sites and maximize your marketing reach.