The Crowds Did Not Come To the 10TH World Spa & Beauty Exhibition

 by Jane Rosenstein – Edited by Harold Dill

This is the third year that I attended Mondial Spa & Beauté. Each day I went there to see the exhibitions but did not see the crowds from previous years.

It was held  on February 28, March 1 and March 2 at the Grande Hall de la Villette in Paris during the  winter school vacation. Many parents take some time off to be with their children during this vacation. Unlike previous exhibitions there were no free tickets on the counters on the on the last day of the show. This year the cost of admission for those not invited increased from last year’s 10 Euros to 35 Euros! I did not see anyone paying for admission.  Last year the press was offered champagne, coffee and other drinks in the press room but this year it was vacant.

I went to see PINA PARIE and spoke with Thomas Fresse, the  owner, who showed me his fine line of nail care products including the flexible gels; color gels, and the fusion UV colors as well as regular nail polish and hand and foot care products. He told me that there were not many visitors to his booth this year.  A competitor  Essie did not come.

 Then I went to see ART DECO, a makeup line sold in spas. Myriane, my make up artist, was happy to see me and showed me the line. This year they have new colors for the upcoming spring/summer season and some new products. A new product this year  is a lipstick “fix “which makes lipstick last longer. She told me that they were selling their products to a very small audience compared to the crowds that attended last year’s expo.

 This year MM AWAN prsented their nail implements, tweezers and scissors . The product line from Italy featured high quality  products. This was their first year and they were disappointed.

 As usual there were  owners managers and students. Overall those attending seemed to be less enthused since  the show lacked the pizzazz of previous years.

Jane Rosenstein

Jane Rosenstein is a U.S. citizen living in Paris, France. She is a professional translator/interpreter. She is the owner of The International Connection which does international marketing consultation including sales of wine, interpretation, and translation.

She enjoys the cultural life that living in Paris offers and has talents in organizing events. She speaks English, French, and Spanish. She has a B.S. degree in mathematics from the University of Pittsburgh and an M.B.A. degree from Georgia State University in Atlanta, GA.