(Paris, France) – The Salon du Chocolat was created by two people who fell in love: Sylvie Douce who directed an event-planning agency and François Jeantet, an architect. The first Salon du Chocolat opened in 1995 in Paris with only 30 exhibitors; Now the Salon du Chocolate is in 31 cities worldwide on 4 continents with 7.4 million visitors and 900 participants. This year the Salon du Chocolat in Paris had 100,000 attendees and 220 exhibitors.
The 21st Salon du Chocolat was held from October 28- November 1, 2015 at the Porte de Versailles Convention Center in Paris, France. Mark W. Suits, our photographer and Socorro Ayllon, a nutritionist based in Paris and I had the opportunity to go to the pre-opening soirée on October 27.
We enjoyed watching the chocolate fashion show with dresses designed by chocolate producers and fashion designers based on the theme “ The classics reinvented chocolate.” This year Franck Provost www.franckprovost.com was the official hairdresser, Make Up Forever www.makeupforever.com provided the make up artists, and Quint Elle had 5 lovely ladies “Ba Rock” Russian virtuosos www.quintelle.ru playing harps. The models wearing the dresses were Miss France and actresses from Paris. Each evening at 5 p.m. there were fashion shows which the public could enjoy.
We enjoyed seeing chocolate sculptures especially a work, called “Image” created by Jean-Luc Decluzeau, who carved the statue with a knife. It is made of Belgian chocolate cocoa and represents a female mannequin whose body was carved in a block of 500 kg of chocolate, with black chocolate bars.. The head, faceless, was wearing a big hat that ave very elegant look to the silhouette. The work , 4.20 meters in height stood on a base of 40 cm.
For both the general public and professionals there were chocolate producers on two levels in an area of 20,000 square meters. On Level 1 Cocoa Expression there were chocolate producers from Europe, South America and Southeast Asia. Mark met the assistant to the ambassador from Ghana and the group representing their chocolate. Level 2 featured Chocolate Innovations with new chocolates and the hottest chocolate and pastry foods.
This year the Salon du Chocolat had the world’s biggest official competition, the World Chocolate Masters organized by Cocoa Barry .Twenty of the world’s best chocolate makers competed. This year Vincent Vallé won the competition He was the first French chocolate maker to win.
There were also demonstrations from top international chefs rom the Cocao Barry brand based on the theme “The Innovation of Plants.”
Not only was the Salon de Chocolat delicious because people could sample and buy chocolate in various varieties but could also meet producers from various countries and see demonstrations of chefs showing the use of chocolate in cooking including pastries.