Indian E-commerce Growth And Its Impact Overseas


India’s e-commerce is one of the fastest growing ones online. With the growth recorded in the year 2015, experts have forecasted sales exceeding GMV of $220 billion by 2025. The high smartphone and internet penetration rate in terms of new users added does validate that estimate.
The unprecedented growth story so far has been possible with investments in billions of dollars flowing into India’s top online retailers. Deep discounts and aggressive marketing has been very popular among all the top players, especially in lifestyle, fashion and home. The availability of Jabong coupons at very high discount rates are a good example of these trends.
With Amazon now in the battle to the top, the competition remains very tense as India expects millions of first time users placing their orders online each year. However, as India is warming up to online trade, this could have serious impact on the global market.
India is home to several ancient art and craftwork still produced and kept alive which however, barely make it to the global market. Like India, these items are extremely diverse, with distinct styles from different rural parts of the country. Until e-commerce became a thing in India, most of the artisans were working with just the customers they could get from their region. This changed with sites like Amazon and Flipkart opening with a marketplace model which allowed them to get a wider market and significantly higher prices. Looking at the recent trends, it shouldn’t surprise anyone if it grows out into a big industry. If all goes well, you might be able to purchase some brand new Indian conversation starter some time soon.
Regional Fashion
India is a huge market for ethnic wear and especially for regional ethnic wear which vary heavily from region to region. These products aren’t heavily available outside their region of origin which makes e-commerce a perfect platform for reaching their audience. This also opens up these authentic ethnic wear often unavailable outside the country to Indians living abroad. Following a push from the prime minister, the handloom industry which was almost considered dead found new life pumped into it as well. It is seeing new interest for its higher quality in comparison to machine made fabric.
Beyond Exotic Oils
 Some of India’s largest exports continue to be heavily from the IT industry and with the e-commerce push, it remains to be seen how India will capitalise on its IT talent availability to complement its presence in physical exports and trade. But at the rate at which the country is going through radical changes, there is some serious impact to be expected on global trade as well.


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