By Hadley Malcolm
Starbucks gave customers a jolt Wednesday with plans to expand the availability of its coffee, and its loyalty program, outside its cafes.
Following a year of record sales — which hit $19.2 billion in 2015 — Starbucks executives outlined the company’s strategy at its annual shareholders meeting in Seattle. Expect to see the coffee giant expand its presence outside of its cafes while giving customers more incentives to buy Starbucks products.
That includes the introduction of a Chase Visa prepaid rewards card at the end of the year. Customers will be able to use the card anywhere Visa is accepted and earn “stars” on every purchase, regardless of whether it’s for Starbucks items. Details will come later on how stars will be rewarded for purchases made with the prepaid card, says company spokeswoman Linda Mills, who added that Starbucks is considering other possible debit or credit card partnerships.
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