With a club beat throbbing through the sound system and heart rates hitting the red zone, the atmosphere at the northeast Minneapolis fitness center seemed hardly the place for discussing provisional patents and minimum viable products.
But the two dozen participants at Alchemy on this night weren’t typical entrepreneurs. They were veterans, experienced in combining the physical with the mental.
Still sweating from the 40-minute workout, the group soon got down to business — literally. Their main speaker was director of innovation at a local ad agency.
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