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The current state of personal banking is all about the consumer – and financial institutions are responding by incorporating new personalised and predictive financial technologies that require consumers’ unfettered access to their financial data. As more banks follow suit, the question becomes: how do they differentiate themselves in the world of open banking to help consumers achieve their desired financial outcomes?
The growing trend of utilising advanced financial technologies and the growing consumer desire for seamless account access to help improve their financial lives is ultimately driving the industry toward open banking.
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