You definitely want gym and fitness studio management software that makes it easier to manage the accounting, banking, payroll and employee schedules. At the same time, the right software should also be something that your clientele can put to good use. As you consider different options, make sure the following features are present. You’ll be surprised at what they can do to help increase your client retention rate and keep everyone happy.

Communicating Via the Software

The right management software opens up a world of opportunities to stay connected to your clients. Making use of the data that you have on hand, it’s possible to send out emails and texts that remind clients of upcoming classes, special events, and even basic health and fitness tips that they can use. While you don’t want to bombard them with too much information, using the app that comes with the software to send clients something a couple of times a week will go a long way toward establishing and maintaining rapport.

Making Class Registrations Easier

Communication via the app doesn’t have to be one way. It can also be used to help clients register for upcoming classes or other events that are of interest. The great thing about the right app is that it updates in in real time. Even as your staff becomes aware that a class is now full, your clients will also be able to see the same. Best of all, you can decide if it’s worth the effort to schedule a second class that is capable of expanding your ability to handle the demand. Think of what that means in terms of being able to satisfy clients who wanted to register but found the original class to be full.

Same With Booking a Personal Trainer

It’s not just classes and special events that deserve attention. Consider what it would mean if the app would allow clients to request sessions with personal trainers. That’s a great way to help new clients get into the habit of working out. It can also come in handy if a client seems unsure of how to take a workout to the next level. The client can request a date and time, allowing the trainer to receive a notification and send a confirmation. Once everything is done, both parties have the session on their schedules and can plan accordingly.

Don’t Forget Checking in and Out

There’s another feature that most clients will love. Rather than having to wait in line to check in, using an app to do so makes it all the easier to get to the locker room, change for a workout or a class, enjoy a shower afterwards, and check out without having to go to a front desk. People who are run on tight schedules and are trying to get in a workout on a lunch hour will definitely appreciate the convenience.

If it’s time for you to find something that’s more of an all-in-one dance studio management tool, take your time and compare what different software packages have to offer. Look closely at client benefits as well as features that make operating the business less complicated. Once you find the right product and try it out for a time, you can rest assured that everyone will be a little happier.

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