VA Ad Directed to Iraq and Afghanistan Vets

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VA’s new 30-second TV ad focuses on today’s generation of veterans returning from Iraq and Afghanistan and shows the path a veteran might follow from the battlefield to the VA.

Entitled “What Lies Ahead,” the video features Operation Iraqi Freedom veteran Robert Kugler, a former Marine currently pursuing an acting career, addressing issues such as healthcare, college, employment and buying a home. In the video, actors portraying uniformed personnel are actually veterans, as are others portraying Veterans as students, home buyers and hospital patients. The ad visually depicts the seamless transition between the Department of Defense and VA as military service members hang up their uniforms and enroll with VA. The ads are being shown in six cities — Norfolk, Va., Raleigh, N.C., Savannah, Ga., Seattle, Wash., Watertown, N.Y. and El Paso, Texas — locations where a large number of veterans returning from service are located. This is the first of a series of broadcast and cable television ads to be produced and aired over the next several months aimed at returning veterans.

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