“This event marks an important milestone in the overall effort to transform how VA communicates with veterans and provides them the health care and benefits they have earned,” said VA Secretary Eric Shinseki. “By leveraging Facebook, the department continues to expand access to VA, and embrace transparency and two-way conversation.”
VA said its Facebook presence is part of a larger social media strategy to connect with military veterans—especially the growing contingent of veterans of the wars in Iraq and Afghanistan.
In June, VA implemented a department-wide social media policy to guide its online initiatives. In addition to the Facebook pages, VA said its social media effort now includes 64 Twitter feeds, a YouTube channel, a Flickr page, and a blog called VAntage Point.
“With more troops returning home, we also have a responsibility to connect with the thousands of service members who have been—and will be—entering our system,” said Brandon Friedman, VA director of online communications. “They’re using social media, so that’s where we need to be.”