Attracting new clientèle is the main method that a business drives its profit and increases brand awareness and grows as a business altogether.
There is a lot of information for how new businesses attract clientèle, however there is few and far between information on how big businesses do so.
From new commercial office interiors to optimizing social media channels, there are a few ways that big businesses attract new customers.
Re-branding or designing office space
Offices over time can get run down and may not keep in time with the re-branding of the company itself, it might be stuck in the past when the company is trying to move forward.
There are loads of great examples of how commercial office interiors have changed and been redesigned in order to update the business.
There are some great office interior design ideas here http://www.officeprinciples.com/ to see how other businesses and commercial offices have redesigned their space.
Updating office interiors is paramount for attracting new clientèle that visit your office, especially as it is one of the first impressions of any business.
Your office layout, theme and even colours spell out to any new potential clients what your business stands for and the ethos behind your employees.
A sleek, brightly coloured office that is up to date represents a modern forward thinking company which clients like, where as a dark and dated office spells out a backward company that is not up to date.
You do not want the first impression of your business to be sluggish and dated, clients want a forward thinking and initiative company, so allow interior and architect design companies create this for you.
Optimising their social media
One way that big businesses have successfully attracted new clients and customers if by optimising their social media profiles, such as their Twitter, Facebook, Instagram and so on.
Depending on what target market you are wanting to attract will depend on the social media you will need to optimise.
Many companies have successfully used their social media to attract new clients mainly be making competitions or content go viral.
Viral means to be mass shared through social media and on the internet.
An example of this will be Old Spice.
Old Spice have recently tried to reach a younger market to try and freshen up their brand image.
To do so, they featured a current NFL player and placed him in out of the ordinary scenarios and invited users of Twitter to ask the NFL player a question, and he will reply on Old Spice’s YouTube account with the question which is in fitting with the style of the advertisements which is all about puns.
This attracted a younger audience, and then in turn, a new clientèle.