Scarlett Johansson for SodaStream: ‘Set the bubbles free’ but keep the Palestinians bottled in Area A
First, I love Scarlett Johansson. Her movies always provide great entertainment and fun but this is NOT great and this is NOT funny!
She’s signed on with SodaStream for its Super Bowl ad to be aired on February 2, launching off the corporation’s new worldwide advertising campaign with the sales pitch “better bubbles, made by you and Scarlett.”
The SodaStream factory is built in Mishor Adumim Industrial Zone, located in the settlement of Ma’aleh Adumim, one of the largest Israeli thefts of Palestinian land in the occupied West Bank. The chunk of land the settlement is built on separated Ramallah, Jerusalem, Bethlehem and Jericho in violation of human rights and international law.
At the announcement yesterday, Johansson appeared before a backdrop that bragged, “Set the bubbles free.” Her mother is Jewish, and the Times of Israel calls her a “Jewish actress”.
Haaretz reports: Israeli firm SodaStream hires Scarlett Johansson as its new face
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” Daniel Birnbaum, the CEO of SodaStream, said in a statement.
SodaStream International Ltd. (NASDAQ: SODA) has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. ——”I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
In another statement by me, Johnny Punish;
“Frankly Scarlett I do give a dam and so yes, you absolutely deserve the benefit of the doubt. I mean, you’re a super busy actress. We get that! My guess is that your agent signed you up, took the money, and told you what time to be there completely unaware of that this firm is associated with Occupation and Apartheid doing harm to millions. That would be plausible and so we at VT provide you this notice so that you are fully aware that by standing with this firm, you are engaging and sponsoring Apartheid.
And so here’s your big moment. It’s curtain time and it is NOW up to you to pull that curtain back down, reject the dirty money they are paying you and get on an even bigger stage by just saying NO to 20th century apartheid and YES to a new paradigm, a new future that says NO to sponsoring products and services that do harm. Don’t worry, we the people will back you and stand by you.
They may be the ones who get you in the movies but we are ones that make you famous by our support and if you back APARTHEID well, you will have to live with that stain and be remembered as such….. not exactly a Nelson Mandela tribute. This is your big moment!”
ABOUT AUTHOR: Johnny Punish is a global citizen, visionary, musician, artist, entertainer, businessman, investor, life coach, and syndicated columnist. He is also the founder and President of the Middle East Union Congress; a non-profit global think tank dedicated to building a new Middle East for the 21st century.
Educated at University of Nevada Las Vegas and California State University Fullerton, his articles appear in Veterans Today, Money News Now and his Johnny Punish Blog. His art music is promoted by Peapolz Media Records and played on net radio at Last.fm and more.
2014 copyright – Johnny Punish