Conversion rates are one of the most fragile figures in the web business. A slight change on your website can hugely improve or reduce them. Sometimes success is elusive, sometimes it seems to flow. Here are some changes you can bring into your landing page to give your conversion rates an upwards nudge.
Choose Your Hosting Wisely
Nothing turns a visitor off more than a page that loads slowly; except perhaps a load that doesn’t load at all. Jane, Digital Expert at bestwebhosting.co.uk, explains “the difference between different web hosts and web hosting pages can be massive in terms of load times, and even greater in terms of bounce rates. Shared hosting packages can get quite congested, and some companies allow overload of the servers. Make sure you choose your host and type of hosting wisely.”
Make sure there are no distractions
Many marketers make the mistake of having lots of videos, texts and links on their landing page. This can be highly counterproductive, as the visitor may lose sight of what or where they are supposed to click to complete the action wanted on the landing page. Embrace a clean uncluttered landing page style if you want to see improvement in numbers. Even your standard navigation bar should not be visible on your landing page in some cases. It only takes a second to lose a lead.
Make your landing page personal
People online love attention, just as they do offline. A landing page that mentions the location of and individual, time and date, and even currency, will make them feel a lot more at ease than one that doesn’t incorporate these. You can achieve this by a using visitor’s IP address to detect geo-location.
Create a landing page that is targeted
This works well if you are an authority or regular contributor in your niche. A weight-loss author that has thousands of ardent readers on one platform can easily create a high-converting landing page targeted at this group by offering them something (say a free 3 weeks course on weight loss). This landing page will get more conversions than one that is randomly placed around the web.
Create a sense of urgency
This is one of the oldest tricks in the book for people in marketing and sales. By creating that sense of urgency, the user will be put under the impression that they will miss out on something very important if they don’t take action immediately. One tip in this regard is to create a landing page that has a time limited offer.
Create a landing page that is mobile friendly
If you are still neglecting mobile users in this time and age, you are missing out on a whole lot of opportunities to improve your conversions. Smartphone and tablet users make up over a third of Google ad conversions, and it is expected that by 2017, around 80% of internet users will connect to the web via mobiles. All of this points to missed opportunities for those ignoring mobile users in their landing page designs.
Only use high-converting landing page templates
The importance of landing page design for conversions cannot be overemphasised. This is why you should make use of proven templates if you don’t have what it takes to create your own landing page. Landing page templates can be found all over the web and you don’t need to know coding to use them. All that is required is for you to purchase and fill in a few details.
You may know some of the best SEO tricks already but these tips are guaranteed to improve conversions when people arrive on your site.