By Elizabeth Weise and Doyle Rice
California’s punishing drought — which led to the first mandatory statewide water restrictions in state history last week — will bring more pain to some businesses and prosperity to others if it doesn’t let up soon.
Now in its fourth year, the drought has already left a swath of losers — from farmers and ski areas to golf courses and wildlife — but also a few winners, as businesses and innovators find ways to adapt to what might be the future climate of California.
“We’re on a real collision course with a very dark reality,” says Dave Puglia, senior vice president of the Western Growers Association in Irvine, Calif., a grower and packer trade group.
The mix of crops that’s traditionally grown is changing. Farmers are plowing up fields where they used to grow vegetables like broccoli, carrots and tomatoes to put in nut and fruit trees, which demand less water.
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