By Rachael Boon
Credit card users here are completely spoilt for choice, with more than 100 cards in the market suited to their every whim and fancy.
The battle to claim pole position as the primary card in a consumer’s wallet is fierce, as financial institutions note that an average cardholder here has at least five credit cards in his wallet. And financial firms have launched personal finance comparison sites that give the consumer the power to choose.
Ms Grace Cheng, co-founder of Get.com which compares financial products, notes: “The market is getting increasingly competitive as the demand for such online comparison sites grows in tandem with consumers being more tech-savvy and discerning in their choice of financial products.”
Other sites say competitors have something different to offer when it comes to the way they compare cards.
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