Blogging is a fulfilling and fun job for those who like to express themselves. However, just having something to share isn’t enough to become a blogger. You have to deliver what your audience wants in a manner that engages them. You need to learn the basics of digital marketing along with writing so people can easily find your articles. However, if you fail to engage them, all your efforts and investment go to waste. Here I have shared five powerful yet practical tips that will rejuvenate your blog posts, making them more attractive and engaging.
Study Needs of Your Audience
If you don’t know your readers, you won’t be able to catch their attention. Some information might be too basic, and some might be too advanced for them. You might try to relate with them using some examples that are irrelevant to them. If a reader feels that you don’t understand him, he won’t stay to see what you have to offer. You barely have five seconds to engage a website visitor before he leaves.
Use Relevant Graphics
Some people use decorative images to make their articles more attractive. There is no doubt that articles without any image look dull and people don’t want to read it. However, decorative images only block the view of the reader. They don’t appreciate these images as they have to scroll extra to get to the content they want to read. So use images that add value to the content. One practice is to add text to image that will catch attention and entertain the reader.
Don’t Be Boring
Even if you are providing the most useful information based on decades of experience, internet users won’t read it if it’s boring. On top of that, the attention span of humans is decreasing with time. Today, our attention span is smaller than a goldfish. Use humor and feelings in your content. Strategically place something that is sure to catch the attention of the reader. Furthermore, use a different style of formatting along with catchy headings.
Avoid What’s Obvious
Many bloggers try to write as lengthy articles as possible because it helps to rank the page on search engines. In this struggle, they end up stretching little things and adding content that is already too obvious. For example, if you are writing an article on grooming tips, don’t tell them to shower regularly. It’s obvious everyone knows that, and it’s not useful. So avoid obvious things and search for useful things that the reader won’t find on any other website.
Use Short Sentences and Paragraphs
Another common mistake bloggers make is the usage of lengthy sentences and paragraphs. For some reason, they are under the impression that it makes their content search engine friendly. It’s definitely not the case. User-friendly content is search engine friendly. Google records how each visitor behaves on your site. So make sure they stay, read, and, if possible, comment. Moreover, direct them to other pages of your websites. All this would only be possible if you use short sentences that are easy to understand and short paragraphs that keep readers engaged.