Video has become the most popular means of passing a message in today’s world. In buildings where text-based billboards were placed, the same is now being replaced with video advertisement screens. In social media, the best way to reach a large number of audiences is similarly via video advertisement.
Video is now a popular way of communicating. Many people have access to editing tools, filming equipment, and even video publishing sites like YouTube and Vimeo have millions of visitors. Therefore, the importance of video production cannot be underscored. According to the video production experts at Spiel, here are a few suggestions as to why video production is important.
1) Grab attention
Unlike a long-winded paragraph of text, video is a fantastic way to hook your readers because it’s easy to consume and doesn’t require the same attention or concentration as text. Lots of people scroll through social media feeds, and it’s often hard to skip an interesting video.
Videos grab attention, because unlike text where you can skim the info, you can only uncover the message in a video by viewing. A good video should capture the viewers’ attention in the first few seconds and force someone to watch the rest of the video. Therefore, videos remain the most effective way to grab attention of your target audience. Also, videos can be produced to be short enough to pass a message quickly and precisely and leave the viewer with a desire to know more and be excited for the next video.
2) Search Optimization
One of the things that search engines are ranking is video. Pages that have video tend to get high search ranking and even featured snippets on google. This is because google is trying to show relevant results and help searchers get answers to their query easily.
And because there is less blog post with videos, if you have video you can easily rank your content on the first page of google. There are no better ways to get answers quickly than with a video. As stated earlier, video content is easy to consume.
A video with compelling headline and a good description can easily be crawled and indexed by google. It’s not just Google that make video visibility seamless, YouTube is a whole search engine for videos. If your video is relevant with well description it will be easily indexed and even recommended to other users by the YouTube algorithm.
Twitter also ranks videos using hashtags, and Instagram as well. The importance of video production in helping you to reach your target audience cannot be over emphasized. In a digital world with people having less attention span, video is the best way to rank your content and make it easily available to the world.
3) Viral videos
Most of the time, content that goes viral is in form of video. It gets shared on social media platforms, WhatsApp, Snapp chat, Instagram, and the rest including even forums like reddit. Videos gives your brand a voice and if the message resonates with your audience and does not just focus on brand promotion, it gets lots of social shares.
That is what Nike has been doing with its social media post, even with the latest controversial ad by Collin Kaepernick that went viral. Some of the smartest brand incorporate the ability to know what is trending to become part of the social media conversation. The Collin Kaepernick video trended because #blacklivesmatter is a big issue with debates on both sides.
4) Unique Messaging
Videos allow you to create unique messages for your target audience. Videos also enables producers and the team behind production to concentrate on a single message, because videos are required to be shorts and precise.
If the videos incorporate irrelevant messages, they are less likely to attract social shares or even rank. With unique messages, videos allow brands to pass their message about a specific issue to its target audience in a manner that is easier to understand no matter how complex the situation and the topic in question.
If the messages are presented well, it can have a lasting effect and become an asset that can be used at any time to teach because the message is still relevant and resonates with the target audience.
5) Track Engagement and Conversations
Even if your videos are short ensure the content is engaging; these are not robots but humans. Engaging content attracts more likes and shares online. So how do you ensure your content is engaging?
We’ve talked about storytelling, additionally you should include a call to actions or simply asking your viewers what they think. A call to action can be requesting your viewers to visit your website or page for more info.
Don’t just stop there, be sure to also reply to comments from your viewers. Responding to comments encourages more people to give their thoughts because they will see that you are engaging them.
7) Personify Your Business
Videos allow you and your team to personify your business by letting the audience be part of the process behind running of your business. The behind-the-seen moments in your videos contributes to brand transparency.
People do business with people, and if you can humanize your brand with a great video production, then you will have a strong brand following. When consumers know how a certain product is made, they get a sense of surety that the company cares. Don’t be afraid to show and walk consumers through stages of making a single product for the market.
This attracts brand loyalty because the target consumer feels they know the product better compared to competing products. Such content is also entertaining and engaging.
8) Brand Exposure to the widest market
Unlike text, videos allow brands to reach the widest market. A lot of small brands with no T.V. ads can now compete with big brands with big budgets to run their T.V. ads. However, small brands can reach a similar audience with social media and even a wider one where T.V. ads would not necessarily reach.
With videos on social media, the message can always be watched later, unlike T.V. ads where the message is only relevant when advertised. Videos allow you to reach the most significant market simply because many users are on social media. Facebook has over a billion people, and YouTube attracts billions of views every day.