It is vitally important for every small business owner to have their own website. Having your own website makes it easier to gain exposure to new customers while also adding credibility to your business. While it’s a necessity to have your own website, it will not do any good if you do not have the right information displayed. These are the four pages that you absolutely need to have on your business’ website.
If a new customer visits your website, then you need to provide them with enough information to make them want to give you their business. This is best done through the “About Us” page on your website. You should provide a brief history of your business along with any other information that sets you apart from your competitors. Qualifications, certificates and awards look great on the “About Us” page.
Your website is completely useless if you do not provide the customer a way to contact your business. Provide the phone number, address, email and social media links of your business. While it is smart to have a specific page for your contact information, it should also be on display throughout your website. You can also include a map or directions to your physical location to make it easier for your customers to find you. Nobody wants to do business with a company that is secretive about their location.
You should provide a detailed list of the products or services your business offers on its own page. For example, Klosterman Baking Company has a great section about what products are available for ordering. This can really be convenient for the online shopper who is looking for information. While you should go into as much detail as possible, you want to make sure the information can be understood by everyone. The price for each product or service should also be added. People want to get as much information as possible when searching online, so do not make them wait on a price. If an exact price can’t be given, then provide a pricing range.
Having a list of testimonials from other customers will look great on your website. Testimonials prove that you have provided a high quality service to your customers, which will make it much easier to gain new customers. Trustworthiness and reliability are extremely important when choosing a new business online, and there is no better way to display this than through testimonials. Email old customers and ask for their feedback to get your testimonials.
Embracing technology and creating a website is the only way to stay competitive with your competitors. It is simply the easiest and most effective way to gain new customers. If you provide these four pages and any other important information on your website, then you should no trouble gaining a bigger customer base.