3 Great Ways Creditors Benefit through Customer Retention Strategies Using Debt Relief Companies


Debt relief is any form of debt management arrangement where a debt is either fully or partially restructured so that it is more manageable by the debtor. The restructuring can be in the form of:

A lower monthly payment

A reduction in the outstanding amount

A reduced rate of interest for the loan or

An extended loan repayment period

Usually, creditors who have held their customers debts for a long time, and feel that they have bad debts with their customers, usually seek to get out of the relationship as fast as they can. They usually write off the debt, sell the debt or try to recover the debt using the debtor’s assets.

Debt relief companies such as http://www.nationaldebtrelief.com/ try to bring both the debtor and the creditor to agree on new terms that will allow the creditor get some money back on a bad debt and for the debtor to get an opportunity to repay his debt.

Customer retention strategies are geared towards keeping the customers, who you have had a relationship with, to remain as your customers even after difficult circumstances have tested the relationship.

This is why customer relationship strategies can be very important in debt management. Instead of ruining relationships, the creditor will try and come to some sort of understanding with the debtor so as to resolve any issues in an amicable way.

Find below highlights of some customer retention strategies that creditors can employ through debt relief companies.

1.Reducing attrition

Instead of naturally letting relationships slip and allowing consequences on bad debtors take their course,  sometimes, it may be easier for the creditor to negotiate with the debtor through a third party such as a debt relief company.

The debt relief company can act as a sort of arbitrator to find an amicable solution that will allow the debtor to pay the debt in a manageable manner that is agreeable to the creditor.

2.Bring back successful debt relief candidates

Creditors can use the experience that debt relief companies have with their clients to bring back customers who have repaired their debt status.

Instead of spending a lot more money on new customer acquisition, a creditor can use the knowledge of debt relief companies to bring in customers who have successfully managed their debt. These customers are also very likely to be better customers due to their experience.

3.Unearth all complaints and act on them

Since debt relief companies are there to help debtors, it is easier for them to gather customer complaints and feedback about creditors. Creditors will then be able to adjust their business practices to better accommodate all customers, whether new ones or existing customers.

Customers who complain are basically giving you another chance to improve and be able to satisfy them. This is better than a customer who leaves and doesn’t tell you what the problem was. By acting on the complaints, you will be able to retain more customers and build customer loyalty.

There are many other customer retention strategies that creditors can employ to retain clients. Hopefully these ideas will spark you to come up with a few more that you can use.


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